Road behaviour education
Safe roads start with attitude, not rules.
Most crashes are preventable. We teach the values, beliefs and habits behind how people drive, ride and share the road.
Traffic mirrors culture.
What we practise on the road each day as ritual is what we practise in daily life as social norm.
Why it matters
It is not a lack of skill. It is a lack of the right behaviours.
India carries a heavy toll of road crashes, fatalities and injuries, with the greatest losses among 18–35 year-olds in their most productive years. Two-wheeler education is largely missing. Prevention is better than cure.
Emotions drive decisions
Not a list of do’s and don’ts. Values, beliefs and attitudes decide who we are on the road and how we see everyone else on it.
Mind-set can be taught
Safety and civic sense are learned, by parents, schools and employers who set boundaries and guide values toward shared social norms.
Trust is social capital
Responsible behaviour builds community and trust. Road education is an investment in how we treat fellow citizens.
Service
Sane Driving Civic: Safe, Responsible Driver Workshops
Unique workshops built on proprietary exercises that use peer pressure and group norms. Participants experience the road as driver, passenger and other road user, then work out the causes of risk themselves.
Bring this to your teamSee every seat
Driver, passenger or pedestrian: each role shifts how you judge the same moment.
Use the power of the group
Peer pressure and group norms turn good habits into the default.
Become a role model
Self-directed change that others notice and follow.
[Posters are Reminders for Drivers and Passengers alike]
Social impact poster / stickerProduct
Posters and stickers that nudge, daily.
Carefully deliberated social impact posters and stickers act as reminders where people actually drive and ride: on vehicles, in offices, at schools and in neighbourhoods.
Order posters & stickersMake good road habits the social norm.
Parents, schools and employers can start today. Tell us about your community.
Get in touch